B2C Edition · 9 sections · ~15 min
Let's grow
something
worth running for.
We handle channel data, market research and competitive analysis ourselves. This questionnaire covers everything only you can tell us.
Your Customer
Who buys, who sticks — and who isn't worth chasing.
Who is your primary customer?
Demographics, lifestyle, motivations — and the one thing that truly drives the purchase, even if they'd never say it out loud.
Who is explicitly not your customer?
High returns, low LTV, wrong fit — name the profiles that consistently underperform. Knowing who to avoid sharpens targeting immediately.
Top 3 reasons customers say they chose you.
Use their words — from reviews, surveys or support tickets. Not what you believe; what they've actually said.
Top 3 reasons customers don't buy, return the product, or complain.
Same sources. "Price" isn't specific enough — tell us the real reason behind the objection.
What do you know about your customers that the data won't show us?
How they really find you, or how they feel about you — the things that never make it into the numbers.
Customer — done
Every campaign we
write starts here.
Your customer profile is now our creative brief. Every ad, email and hook we produce will be built around the person you described — not an assumption. Knowing who you're not targeting saves us just as much time.
Brand & Positioning
How the category sees you — and how you want to be felt.
The three brands customers most often consider alongside you.
Why do customers ultimately choose you over those brands?
One sentence. The real reason — not the marketing version.
Your current one-line brand promise.
No brand promise yet? Write what you'd want it to be.
If you could own one feeling or position in your market, what would it be?
Think in brand perceptions, not product features.
Which category cliché would you happily call out in your marketing?
The tired buzzwords and hollow claims every competitor repeats — the ones you find embarrassing.
How well-known is your brand right now — and how do you measure that?
Your honest read on awareness, plus how you track it: surveys, branded search, social mentions… or not at all yet.
What's shifting in your market right now?
Trends, changes in demand or behaviour, new entrants — anything moving that we should factor into the strategy.
Brand & Positioning — done
Most brands in your
category sound identical.
Yours won't. Your answers give us the material to position you as a distinct voice — and to hold that position consistently across every channel we activate together.
Capabilities
Who owns what today — so we build around you, not over you.
Who owns each growth function today — and how is it performing?
Pick the current setup, score how it's performing right now (1 = poor, 10 = excellent), and add a name or agency in the notes where relevant.
| Function | Owned by | Score | Notes |
|---|---|---|---|
| Paid Social (Meta / TikTok) | |||
| Paid Search (Google) | |||
| SEO / Content | |||
| Email & SMS | |||
| Creative / Video | |||
| Influencer / Creator | |||
| CRO / Experimentation | |||
| Analytics & Data |
Describe your creator or influencer programme, if you have one.
Structure (gifting, paid, affiliate, ambassador), approximate number of active creators, and primary platform. If you don't have one, say so.
Name one creator or customer who would happily film a review this quarter.
One name or handle is all we need — this gets real content live from sprint one.
Which channel is performing best, which worst — and why?
Beyond the scores above: where's the real momentum, and where's it stuck?
Capabilities — done
We know exactly
where to plug in.
No duplicated effort, no stepping on what's already working. We'll design the sprint plan around your current setup — reinforcing what's running, closing what's missing.
Your Funnel
Where the drop-off is — and what's working in spite of it.
Where is the biggest leak in your funnel right now?
Pick the stage that worries you most, then describe what you think is behind it.
What's your strongest creative angle or hook in market right now?
What's working — and your best guess at why it resonates.
Do you have a loyalty, subscription or referral programme?
If yes: structure, size and how active it is — in one sentence. If no, just say so.
Funnel — done
Leak found.
Sprint one starts here.
Every experiment in the first sprint points directly at that moment in your funnel — until the numbers move. We'll pull the channel and conversion data ourselves ahead of the kick-off call.
Tech & Tracking
We need to know what's live before we touch anything.
Your core tech stack.
Fill in what you use in each category. Leave anything blank if you're unsure.
Which ad platforms are currently active?
Select all that apply.
How is your tracking set up?
Select everything that's live and actually working — not just installed.
What's the biggest tracking gap hurting your media decisions right now?
Tech & Tracking — done
No growth without
solid data foundations.
Sprint 0 takes shape here. We'll audit every tracking layer, close the gaps you flagged, and make sure every euro on media is properly measurable — before we scale a single channel.
Team & Process
How decisions get made — and how we fit into your workflow.
How is your marketing team structured?
Roles, headcount (FTE) and reporting lines. A rough sketch in words is perfectly fine.
Who has final sign-off on creative, messaging and budget?
Which meeting cadence works best for regular alignment?
Preferred day and time (optional):
Any other stakeholders we should loop in?
Anyone who touches approvals, legal review or budget — so we're never caught off guard.
In one sentence — what does a great agency partnership look like for your team?
How quickly can you usually get us feedback or sign-off?
Realistically — same day, a couple of days, or does it depend on who needs to weigh in?
What risks do you see in working together?
Anything that could slow us down or trip us up — capacity, budget swings, internal politics, dependencies. Naming it early helps us plan around it.
Team & Process — done
We know how
to move together.
Clear owners, the right rhythm, no surprises. Good alignment at the start saves weeks — and prevents the quiet miscommunications that derail even strong partnerships.
Ambition
Where you're going — and where you draw the line.
Your three-year vision.
Where is this business in 2029 if everything goes right?
Commercial targets for the next 12 months.
The one metric that — if it moves — the business wins.
One. Not three. The north star that everything else serves.
Monthly media and growth budget.
A range is fine — this shapes sprint sizing and channel mix, not a commitment.
What's completely off-limits — claims, tactics or imagery we must never use in your name?
Legal constraints, brand guardrails, category sensitivities. List anything that would create a problem if we crossed it.
What do your margins and unit economics look like?
Roughly is fine — gross margin, contribution per order or customer, payback period. It shapes how hard we can push on spend. Kept confidential.
How's your runway and financial footing?
Profitable, funded, bootstrapped? How much room is there to invest before it needs to pay back? We keep this fully confidential.
Ambition — done
Targets locked.
Now we reverse-engineer them.
We'll translate these numbers into sprint priorities on the kick-off call. Every channel, every experiment, every creative we produce will point back to the north star you just named.
Assets & Access
What we can use from day one — and what's out of bounds.
Where can we access your brand guidelines, imagery and product photos?
A shareable link works — Dropbox, Google Drive, Figma, Notion — or upload the files directly below.
Or upload your brand & product files directly.
Drop in whatever you've got — we'd rather have too much than too little, and we'll sort it. Large files are welcome.
- Brand book / style guide
- Logo files (SVG, PNG, EPS)
- Fonts
- Tone-of-voice document
- Product photography
- Lifestyle & campaign imagery
- Existing video / UGC
- Packaging shots
- Best-performing ads or posts
- Reviews & testimonials
- Press & case studies
- Claims you can / can't make
- Regulatory restrictions
- Certifications & spec sheets
- Required disclaimers
Drag & drop files here, or browse
Any format. Large files (200 MB+) welcome.
Who's willing to be the public face of the brand on social?
Founders, employees, customers, creators — name and platform. This unlocks authentic content from sprint one.
What proof can we use externally?
Reviews, UGC, press coverage, case studies — and flag any usage rights or restrictions we should know about.
Words, tones or visuals we must never use in your name.
Assets & Access — done
Day one content
is ready to go.
Assets, access and a willing face from the start means we move at sprint speed — no scrambling for brand files, no delays waiting on approvals. We can launch from sprint one.
Impact
Growth and impact are inseparable at Sprints & Sneakers. We end every partnership conversation here.
What positive change should our partnership help your business create?
For people, society or the planet — and where in your current growth work is that ambition still missing?
Almost there
Every honest answer here shaves days off the Audit phase and weeks off the time to your first growth result. Hit submit and we'll take it from here.
That's everything.
Your answers are in. We read every word before the kick-off — no skimming, no templates. Here's what happens next.
We prepare. Your S&S lead reads this, cross-references it with market data, and flags any follow-up questions. Allow us 2–3 working days.
Kick-off call — 90 minutes. We align on your funnel priorities, sharpen the strategy brief and agree on sprint one. You'll leave knowing exactly what happens next.
Audit + Strategy Playbook. In your hands within four weeks. Then we run.